Who we are and what we are all about!
What's in a name? OK, so when starting a new company it’s really quite important that you choose a decent name that everyone understands straight away and people then know what you are and what you do, right? Well I didn’t see it that way. My name is Matt and that doesn’t tell you that I am a hockey player and that my lifelong ambition is to star in a west end production (one of these statements is not true…). I decided that I didn’t think the name needed to refer to hockey at all. It’s not a sporting term or even a Latin word that encapsulates the meaning of trust, brilliance or anything else fancy. It’s actually the names...